Videography & Photography for Health & Adult Social Care
Build trust with families and bring your brand to life with exceptional photography and videography
Families decide who they trust long before they visit. We capture the real, human moments of your service, so they can see who you are and what makes your care special.
The Only Agency To Win 100% of Care Marketing Awards,
trusted by care providers across the UK
Give families a true feel for your care before they get in touch
When families look for care, they want to know their loved one will be safe, happy and treated with dignity. Your photos and videos are often the first proof. If they feel clinical, dated or generic, families move on before they’ve even called.
With Prosperwell, you get a creative team that only works in care, capturing the genuine moments that build trust and producing content that’s ready to use across your website, ads and social.
See how providers like you are filling beds & growing weekly hours
"You need expertise, people that have a narrow focus and know exactly what they’re doing when it comes to digital advertising. Prosperwell absolutely are those experts."
"I would highly recommend their services."
"We partnered with Prosperwell with a target of generating six leads per month to help us reach maximum occupancy in our care home. In the first two months alone, they delivered 21 genuine enquiries, with two already converting into residents."
“They are the proactive stakeholder on this for us, it’s really a white glove service being offered here. Our occupancy was around 80% and to reach the point where we are 100% full was massive."
"Within three months, we were at full occupancy."
Our average occupancy has gone up by 9.43% and within three months we were at full occupancy. They have a solid system for tracking leads, which allows us to fill beds fast and feels like a safeguard against any drops in occupancy."
"I don’t think we would be here without them.”
"We dropped down to 13 beds, and within a matter of 3 months we got the beds back up to 26 beds. To achieve that if you ask anybody in the care sector, it's unachievable."
"Within 2 Weeks of those bedrooms being available for occupation, all of them we're occupied and every single one of those leads came from the Prosperwell Campaigns."
"Since working with Prosperwell, we've seen a huge increase in digital enquiries. The biggest improvement being the quality of enquiries, they're all people who are in market looking for care types and services that the home offers."
"Prosperwell has been instrumental in the remarkable success of our new home, within just two months we gained 20 residents, something I've never seen in my 20 years of experience."
Get a library of photos and video for every channel
Win families’ trust before they enquire
Go beyond stock images with photography and video that let families see the people, the care and the personality of your service before they make contact.
Content ready for every channel
Get a library of photos and video sized for your website, social media and ad campaigns, so your brand looks consistent wherever families find you.
Filming that respects the people you care for
We plan around your routines and the needs of the people you support, capturing real moments without disrupting daily life.
Photography and video for wherever your business is right now
Every shoot is planned around what you need the content to do:
Build interest early with “coming soon” photography and video, so you can start filling beds before the doors even open.
Replace dated imagery with modern photography that reflects the standard of care you deliver today.
Show your culture with staff-focused video that helps you attract carers who share your values.
Let families explore your home or service from their own sofa, so the people who enquire already know what to expect.
Let the people you support and their families tell your story in their own words.
Photography and video from a team that only works in care
We know what families look for because we see what makes them enquire across 100+ live care campaigns. Every shoot is planned with that in mind, so your content does more than look good.
Why would you turn away the offer of help to put your business into the public domain in such an effective way? It's a missed opportunity if you don't. We had a period where it was really quiet, we were worrying about the future. Then, to suddenly have these leads appear, real enquiries, with names and contact numbers, it was a revelation.
You get a partner who understands your sector.
We know consent, dignity and the daily rhythm of care, so you don’t have to brief us from scratch.
You stay in control.
A clear plan before the shoot, sign-off at every stage and no chasing for your files.
You get content that works.
Every asset is edited for where it will be used, from your website to your ads, so nothing sits unused in a folder.
How it works
We plan the shoot with you
We agree the stories you want to tell, plan around your routines and make sure consent and dignity are covered before anyone picks up a camera.
We capture the real moments
Our team visits your home or service to film and photograph the small, genuine moments that show families what life with you is like.
We edit for where it will be used
We edit everything for your website, social and ads, so it looks great on mobile, loads quickly and fits your wider marketing.
Frequently Asked Questions
We only work in care, so consent is part of our planning from the start. We work with your team to make sure the right consent is in place for everyone who appears, and that everyone’s dignity is protected throughout.
We plan every shoot to be as low-impact as possible and work around your routines, so your team can stay focused on care.
Yes. You’ll receive high-resolution files suitable for your website, social media, ads and print.
Insights & Resources
to Grow Your Business
Ebooks & Guides
Practical guides to filling beds, growing hours and recruiting carers, written from what's working in live campaigns.
Lunch & Learn
A free 30-minute session with Care England on the first Wednesday of every month. No recordings, so the questions stay honest.
Tea with Tobi Podcast
Long-form conversations with the people running and shaping UK care, on YouTube, Spotify and Apple Podcasts.
It’s time someone took care of you
Book a free discovery call with a care growth specialist to talk through what you’d like to capture.