When people know exactly what they’re looking for, they head to Google. But what about when they don’t? How can you get on people’s radars and in their minds, before they even know they need your services? The answer is social media marketing.
Social media is a powerful tool for reaching your potential customers early in the sales process, but only when in the right hands. You need a social campaign run by someone who not only understands the ins and outs of every platform, but the ins and outs of the care industry.
Types of paid social media advertising
Knowing which platforms to prioritise for your audience is the first step in ensuring your budget is used in the most effective way. But there are so many social media networks out there, and with new ones popping up and disappearing all the time, it can be hard to keep track.
Paid social ads and sponsored posts tend to operate in a similar way to paid search – through a pay-per-click model. Because of the level of information people share through their profiles, the potential for highly targeted and relevant ads is huge.
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Increase ROI on your marketing
The audience for Facebook Ads is enormous. Research shows that you can reach almost 2 billion people around the world through the social media giant’s ad platform. And the range of factors you can use to target your ads is equally staggering.
But Facebook is a complex, competitive platform. Ads have to be carefully crafted to display well across all devices, reach the right audience, engage users and make the most of your budget. As care industry marketing specialists, we understand the challenges you’re facing, the audience you want to connect with, and the best way to reach them.
Instagram is often thought of as a social network for younger people, but that’s no longer the case. While Instagram still has a massive user base of 18 to 24 year olds, TikTok is Gen Z’s platform of choice.
After over 10 years, many of Instagram’s users are getting older with it. According to the stats, nearly a third of UK users are aged between 25 to 34, with significant chunks also in their 40s, 50s and above. These user groups cover both parents looking for care for their children (including adult children) and adult children searching for care for their parents. There’s a lot of potential, and we know how to tap into it.
How optimised landing pages drive conversions
It’s not just Google Ads, landing pages also play an essential role in social media ads, organic search, and more. A landing page can be tightly targeted to address the exact concern that someone has searched for, with content streamlined to offer the quickest possible route to a conversion.
While your homepage might include large images and lots of navigational options, a landing page should present a direct user journey. Many will remove the main menu and strip excess content down to an minimum, helping the page to load faster and reducing your bounce rate.
Fully managed paid social marketing campaigns
We don’t just set up your ads and walk away, we constantly manage your campaign to make sure you see the best-possible use of your budget across all platforms. Due to the nature of social media and how quickly content can spread, it’s important to keep control of the campaign. That’s why we’re always refining and optimising your sponsored posts and ads, tweaking the bids and keywords, keeping an eye on your competitors, and testing new content. And with our analytics platform, you can track and monitor the results yourself to see exactly where you’re spending and how many leads are being generated.
Track and monitor the results yourself
Tracking where your money is being spent, and how well it is being spent has never been easier. Our unique, user-friendly platform enables you to view your campaigns in detail and listen back to calls generated, 24 hours a day.
- All your campaigns in one place
- Track your leads
- Listen back to generated calls
- See exactly where you’re spending
- Produce detailed reports
- Easily monitor your campaigns’ progress
"After Covid hit we dropped down to 13 beds, within a matter of 3 months we got the beds back up to 26 beds. To achieve that if you ask anybody in the care sector, it's unachievable."
Downhall Residential Home
"Using Prosperwell’s recruitment marketing strategy, we recruited 44 new care staff, in the first 3 months, with a retention rate after 6 months of 87%."
Bay Care Group
"We have seen a revenue increase of 350%, per week. Prosperwell always offer practical suggestions, presented in a friendly manner that are relatively easy to implement so get on the phone, organise a meeting, have a chat and see what they can do for you."
"We have been working with Prosperwell for over 5 and a half years and we have had a fantastic experience & amazing results from our campaigns. We have achieved a 352% increase in 60 days, and a 512% increase overall."
Ramsay Health Care
"There are many digital companies who think they understand the care industry market , but to understand clients and Caregiver profiles, Prosperwell completely understands this. I regret not making the decision sooner."
"Prosperwell not only offer a market leading client acquisition strategy with an ‘Always On’ lead generation campaign, they have further supported our growth by running our localised digital recruitment strategy."
Berkley Care Group