The landmark benchmarking report for UK private-pay care providers
Stop Guessing What’s Works. Benchmark Your Sales & Marketing Performance Against the Best in Care.
Gain absolute commercial clarity. Access the national benchmarks used by high-performing care groups to discover the key drivers of private pay occupancy and growth in the UK.
Your data stays private. No provider is named or identified without written consent.

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Finally, a Way to Benchmark, Measure, and Improve Your Marketing and Sales Performance in Care.
You don’t have time to gamble on an unproven approach. You need a partner who understands care, and has a proven track record of filling beds and growing weekly hours with private clients.
For years, care operators have made decisions in the dark, without a reliable,care sector sales and marketing benchmark.
The Care Growth Index changes that by bringing together our findings from care providers across the uk, in a single anonymised, report.
What's Inside
Discover the Key Drivers of Growth and Occupancy
Uncover the exact operational habits and processes separating the UK’s top-performing care groups from the median
Identify Which Marketing Channels are Working and What’s Not
Save budget by learning which high-intent commercial paths are generating real private-pay admissions.
Gain Insight on How Your Care Organisation Stacks Up
Stop evaluating your business against lagging occupancy figures and look at your real pipeline conversion health.
Expose Hidden Bottlenecks in the Enquiry Journey
Discover where premium self-funding leads get lost or written off too early at the front desk.
The Care Growth Index is an important tool for care providers because it helps to really see what’s happening across the care sector to help operators understand how they perform, key areas of opportunity, and how they compare to their peers.

Caring for the Brands that Care for Others
Prosperwell is the driving force behind the Care Growth Index. As the UK's leading specialist sales and marketing growth partner working exclusively with private-pay care providers, we have spent a decade analysing, auditing, and optimising the care journey. We provide the industry intelligence, enquiry management infrastructure, and performance data that make running your care business smoother and your growth predictable.
Access the National Benchmarks Here
Complete the form below and we will send the complete 2026 Care Growth Index report directly to your inbox.
