Paid Ads for Health & Adult Social Care
Take control of your occupancy & growth with a predictable flow of private-pay enquiries
Tired of paying for clicks and impressions that never turn into enquiries? Appear at the top of Google the moment local families search for care, with campaigns built only for care providers.
The Only Agency To Win 100% of Care Marketing Awards,
trusted by care providers across the UK
When a family searches for care in your area, will they find you or a competitor?
When families need care, their first step is almost always an online search.
You can’t afford to risk your budget on inefficient spend, poor-quality leads, or agencies that don’t understand how care decisions are actually made.
With Prosperwell, there’s no chasing, micromanaging, or second-guessing. You get a proactive PPC partner, exclusive to care, focused only on delivering enquiries your team can convert with confidence.
Rated ‘excellent’ by care providers across the UK
"You need expertise, people that have a narrow focus and know exactly what they’re doing when it comes to digital advertising. Prosperwell absolutely are those experts."
"I would highly recommend their services."
"We partnered with Prosperwell with a target of generating six leads per month to help us reach maximum occupancy in our care home. In the first two months alone, they delivered 21 genuine enquiries, with two already converting into residents."
“They are the proactive stakeholder on this for us, it’s really a white glove service being offered here. Our occupancy was around 80% and to reach the point where we are 100% full was massive."
"Within three months, we were at full occupancy."
Our average occupancy has gone up by 9.43% and within three months we were at full occupancy. They have a solid system for tracking leads, which allows us to fill beds fast and feels like a safeguard against any drops in occupancy."
"I don’t think we would be here without them.”
"We dropped down to 13 beds, and within a matter of 3 months we got the beds back up to 26 beds. To achieve that if you ask anybody in the care sector, it's unachievable."
"Within 2 Weeks of those bedrooms being available for occupation, all of them we're occupied and every single one of those leads came from the Prosperwell Campaigns."
"Since working with Prosperwell, we've seen a huge increase in digital enquiries. The biggest improvement being the quality of enquiries, they're all people who are in market looking for care types and services that the home offers."
"Prosperwell has been instrumental in the remarkable success of our new home, within just two months we gained 20 residents, something I've never seen in my 20 years of experience."
Take control of your growth with lead generation you can plan around
Predictable private-pay enquiries you can plan around
Forecast more accurately, staff with confidence, and reduce uncertainty with a steady flow of private-pay enquiries delivered by a team that has done this before.
Confidence that your budget is working
Have peace of mind knowing every campaign is tracked beyond clicks to real calls, enquiries, and admissions, giving you clear evidence of what is driving results and where investment is paying off.
Performance you can measure
Measure your sales and marketing performance against benchmarks from our live campaigns, giving you commercial clarity instead of relying on a gut feel.
A proven PPC approach for every operational need
Our PPC campaigns are designed around real operational situations where speed, intent, and precision matter most.
Build demand before you open, with show rounds booked and early admissions in place from day one.
Reach self-funding families with a steady flow of high-intent enquiries, not just website visits.
Reach self-funding families at the moment they're deciding, and rebalance your mix with confidence.
Focus budget on the homes that need it most, without spreading spend thinly or inefficiently.
Generate awareness early and fill new rooms faster with location-specific PPC campaigns.
Build back occupancy when you've experienced a loss of residents or a dip in private clients.
Capture families searching urgently for care at home, including live-in care, in the postcodes you cover.
Reach people looking for private treatment, consultations or assessments, with campaigns built for regulated healthcare.
Why Prosperwell PPC is so different
They are the proactive stakeholder for us, it’s really a white glove service being offered here. Our occupancy was around 80% and to reach full capacity for the first time was massive. Having someone keeping you accountable and constantly having the home’s best interest at heart is so valuable.
You get a partner who understands your sector.
No explaining what ‘occupancy’, ‘private-pay’ or the care types you offer mean.
You stay in control.
Transparent reporting, a proactive team and no chasing for updates.
You see measurable results.
Campaigns designed to drive enquiries, not just clicks.
How it works
We research what the demand is like for your target areas
We look at your location, services and private-pay offer, then tell you honestly what to expect before you spend a pound.
Launch high-intent PPC campaigns
We build search-led campaigns that place your service in front of families actively looking for care in your area, supported by conversion-focused landing pages.
We improve them every week
We refine your campaigns based on real calls and enquiries, not just clicks, so your budget keeps moving towards what works.
Frequently Asked Questions
Usually as soon as your campaigns go live, because paid search reaches families who are already looking. Ferndale Residential had 21 genuine enquiries in its first two months, against a target of six a month.
It depends on local demand, your offer and how quickly enquiries are followed up. We'll give you a realistic forecast on the discovery call, and show you what similar providers have achieved, before you commit to anything.
We'll tell you before you start. We only recommend PPC where there's proven local search demand and a private-pay offer families are looking for.
It depends on your area and how competitive it is, and we'll recommend a level on the discovery call. For context, the Care Growth Index found that providers investing £2,500 or more per home per month in marketing generate around twice the enquiries of those spending less.
Through careful keyword choice, ads written for self-funding families, and reviewing real enquiries with you so campaigns keep improving.
Performance is transparent and reviewed regularly, allowing campaigns to be refined quickly based on real data.
Insights & Resources
to Grow Your Business
Ebooks & Guides
Practical guides to filling beds, growing hours and recruiting carers, written from what's working in live campaigns.
Lunch & Learn
A free 30-minute session with Care England on the first Wednesday of every month. No recordings, so the questions stay honest.
Tea with Tobi Podcast
Long-form conversations with the people running and shaping UK care, on YouTube, Spotify and Apple Podcasts.
It’s time someone took care of you
Book a free discovery call today and find out how we can help you fill your beds, grow weekly hours, and increase private-pay enquiries.