With so much online noise from the thousands of care businesses and independent listing sites, you need a way to cut through.
It’s less about “beating the competition” and more about making sure the right people are finding you at the right time. There are people that your services won’t be suitable for, and there are those for whom you’re the perfect fit. Targeted paid ads (also known as pay-per-click or PPC) ensure you get seen by the latter. That’s why PPC has become a cornerstone of care sector marketing and an essential tool for attracting and retaining both clients and candidates.
Types of PPC advertising
Paid ads in search engines operate under a pay-per-click model. This means you don’t pay for the ad itself, you only pay when somebody clicks on it – and the higher your budget, the more likely it is that your ad will be seen.
Paid search ads can be highly targeted based on a huge range of factors of a person’s identity and behaviour. For example, ads can be directed at people who are already searching for your care company’s specialisms or those who live near your facility, making it easy to reach the right clients for your business.
Create a personal connection
Virtually extend office hours to 24/7
Increase ROI on your marketing
Everyone wants to be at the top of Google, and Google Ads (formerly known as Adwords) is just one way of getting there. Faster than organic SEO and highly targeted at specific users, terms, locations and times, it’s a really useful way to attract customers almost instantly.
Because Google is so popular and Ads are so competitive, it’s important to have someone who knows what they’re doing managing your account. That’s where Prosperwell come in. As the leading provider of Google Ads for the care sector, we understand your challenges and deliver a tailored Google Ads strategy to solve them.
Microsoft Advertising was originally known as Bing Ads, named after the search engine that powered it. Despite Google remaining the most popular search engine, Bing keeps hold of second place with almost 21% of the UK market share – a user base that shouldn’t be ignored.
Research also shows that people searching on Bing are older than those on Google, putting them in the right age bracket to be caring for elderly relatives or looking after young adult children. So for healthcare companies looking to target people seeking support for a loved one, Bing is a valuable resource that can be much more cost-effective than Google.
Display ads are text, banner or video ads that appear on third-party sites – everything from niche, industry publications, to the Guardian. They can also be served across the Google Display Network, so you can reach people as they browse millions of websites, and Google-owned platforms such as YouTube.
While the common perception is that display ads can annoy people, they get results, and they can be carefully targeted to appear on platforms where we know your potential leads spend their time. Our expert display ads team will help you launch an effective campaign – crafting the perfect messaging and making sure your ads appear on the best sites.
As the second most popular search engine in the world, YouTube has a huge audience making search enquiries, that you can tap into. YouTube ads present an excellent opportunity to capture users’ attention, connect with your target audience and drive business growth.
How optimised landing pages drive conversions
It’s not just Google Ads, landing pages also play an essential role in social media ads, organic search, and more. A landing page can be tightly targeted to address the exact concern that someone has searched for, with content streamlined to offer the quickest possible route to a conversion.
While your homepage might include large images and lots of navigational options, a landing page should present a direct user journey. Many will remove the main menu and strip excess content down to an minimum, helping the page to load faster and reducing your bounce rate.
Fully managed marketing campaigns for the care industry
We carefully consider your landing pages and continually optimise them to make sure they’re giving you the best possible conversion rate. If something’s not working, we change it. If more information is needed, we add it. After all, our goal is for you to have the most successful campaign possible.
Plus, we’re fully transparent at every stage. With our easy-to-use analytics platform, you can monitor the results yourself and keep track of exactly where you’re spending your budget.
Track and monitor the results yourself
Tracking where your money is being spent, and how well it is being spent has never been easier. Our unique, user-friendly platform enables you to view your campaigns in detail and listen back to calls generated, 24 hours a day.
- All your campaigns in one place
- Track your leads
- Listen back to generated calls
- See exactly where you’re spending
- Produce detailed reports
- Easily monitor your campaigns’ progress
"After Covid hit we dropped down to 13 beds, within a matter of 3 months we got the beds back up to 26 beds. To achieve that if you ask anybody in the care sector, it's unachievable."
Downhall Residential Home
"Using Prosperwell’s recruitment marketing strategy, we recruited 44 new care staff, in the first 3 months, with a retention rate after 6 months of 87%."
Bay Care Group
"We have seen a revenue increase of 350%, per week. Prosperwell always offer practical suggestions, presented in a friendly manner that are relatively easy to implement so get on the phone, organise a meeting, have a chat and see what they can do for you."
"We have been working with Prosperwell for over 5 and a half years and we have had a fantastic experience & amazing results from our campaigns. We have achieved a 352% increase in 60 days, and a 512% increase overall."
Ramsay Health Care
"There are many digital companies who think they understand the care industry market , but to understand clients and Caregiver profiles, Prosperwell completely understands this. I regret not making the decision sooner."
"Prosperwell not only offer a market leading client acquisition strategy with an ‘Always On’ lead generation campaign, they have further supported our growth by running our localised digital recruitment strategy."
Berkley Care Group