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The leading digital marketing agency for the care sector

We have a unique combination of first-hand industry experience and deep digital sector knowledge.

It’s how we’re able to consistently deliver exceptional results for you and it’s why we so quickly became the go-to marketing agency for the care sector.

What makes
us different

Understanding of the care sector

We understand your business challenges and your customer behaviour like nobody else.

Enterprise-level technology

Providing enterprise-level tech, without the enterprise-level price tag.

11+ years experience

With over a decade of growing care companies, we know what works and more importantly, what doesn't.

Our vision

We care for the brands that care for others.

We exist to deliver a significant positive impact on the health, social care and retirement communities. Helping them to maximise the care they provide, grow their clientbase, develop their workforce and achieve their goals.

Our mission

By increasing private clients and hours, growing occupancy rates and attracting carers, we’ll achieve our vision of being the UK’s leading marketing growth partner in the care sector

Our name

We wanted a name that encapsulates who we are and what we do as a company. That’s how Prosperwell was born – the agency helping organisations to thrive by caring for their marketing, the right way.

Want to know more about us?

Our work speaks for itself. Take a look at our clients’ success stories to discover how we’ve helped them overcome challenges just like yours, and see the measurable results we’ve delivered.

Case Studies

Meet the founder

With a degree in Business and Digital Media and a personal interest in the care sector, Tobi began his career at a global advertising company, quickly rising to become head of the healthcare division. It’s here that Tobi’s passion for marketing in the healthcare space developed even further.

In 2016, Tobi took his passion and founded Smooth Digital, now known as Prosperwell, the UK's leading online marketing agency dedicated to the care sector.

As Marketing Strategy Director, he still has strategic oversight of all operations and ensures the best results for you.

Tobi is now the UK’s go-to guy for paid search in the care industry and is regularly invited to speak at all the major sector events including The Care Show, Laing Buisson Conferences and Care Association events. Come say hello at the next one!

Tea with Tobi

View all episodes

Episode 7

Elevating the 'E' in ESG


Episode 6

The Ideal Care Business


Episode 5

Creating A High Performing Sales Team In Social Care


Episode 4

Humanising Digital Technology


"Definitely give Prosperwell a try, they’re flexible, they’re always there to help and adapt to your needs. They’re very responsive, can really help with ideas, as well as that consistent lead generation."

Oakland Care

"We have seen a revenue increase of 350%, per week. Prosperwell always offer practical suggestions, presented in a friendly manner that are relatively easy to implement so get on the phone, organise a meeting, have a chat and see what they can do for you."

Bluebird Care

"We have been working with Prosperwell for over 5 and a half years and we have had a fantastic experience & amazing results from our campaigns. We have achieved a 352% increase in 60 days, and a 512% increase overall."

Ramsay Health Care

"We saw an immediate 22-24% uplift in lead volumes reaching sales and recruitment, which also converted better at x2 the normal rate. If you’re on the fence about using Prosperwell, I would simply say: use them!"

Country Cousins

"Prosperwell not only offer a market leading client acquisition strategy with an ‘Always On’ lead generation campaign, they have further supported our growth by running our localised digital recruitment strategy."

Berkley Care Group

"Prosperwell have shown us as an organisation a fresh and innovative approach to our social and digital campaigns. They have been instrumental in shaping and executing our Reassurance and Awareness campaign, which has delivered positive results with increased website traffic."

The Orders of St John Care Trust

"By having Prosperwell’s services we saw a 30% increase in enquires which has constituted to around 15-20% of additional income which is a sizable amount resulting in a really good investment for us."

Greensleeves Care Homes

Meet the team




Senior Account Director


Business Support Manager & PA to Director


Associate Account Manager


Sales & Marketing Operations Lead


Associate Account Manager

Sara M

Senior Account Executive


Senior Account Executive


Account Executive


Account Executive


Associate Account Executive


Business Support

Recognised and respected across sectors

We’re proud to be recognised as trusted experts by both the digital marketing industry and the health care sector. And we’re even prouder to support a number of non-profits and associations to help them spread their positive message even further.

It’s time for someone to take care of you for a change

It's good to talk - book a discovery call today to discuss your challenges and goals.