Albert House
Meet the client
Albert House Nursing Home brings together the warmth of a family-run service with the reassurance of high-quality nursing care. The home reflects a long-standing commitment to dignity, respect, and truly personalised care, creating a safe and welcoming environment for every resident.
The Challenge
After acquiring Albert House in 2023, the new owners stepped into a home that already had a strong and committed care team but they didn’t prioritise their marketing efforts. The home relied on word of mouth, its local reputation and the distribution of printed brochures leading to inconsistency with private enquiries. Without a consistent flow of private enquiries, the team struggled to generate the income needed to invest in the improvements staff were asking for and enhance facilities for residents.
Prosperwell's
Approach
- Setting up a consultation to understand their business specifically and what their USPs are compared to the competitors in the area.
- Suggesting improvements on websites to ensure they’re set up with all necessary calls to action, lead triggers and easy navigation.
- Targeted customer acquisition campaigns using Google, and a tailored remarketing strategy on Facebook and Instagram.
- Implementing bid strategies to receive the maximum amount of leads for the minimum cost per acquisition.
- Using our Smooth Analytics platform to listen to calls, track stats and view live chat leads.
- Daily monitoring, management and refinement of the campaigns, with monthly meetings and feedback reports.
- Account manager working closely with customer relationship managers to ensure that leads received were converted.
- Lead handling training with the key care managers to ensure everyone is aligned with the same goal.
- Getting to know the business and keeping a keen interest so we could constantly feedback suggestions or improvements.
- Reviewing internal processes to enhance business growth and operations with innovative strategies.
The results
An ROI of 350% which led to full occupancy for the first time post-acquisition, enabling significant reinvestment into facilities, staff resources and the overall resident experience.
“They are the proactive stakeholder on this for us, it’s really a white glove service being offered here. Our occupancy was around 80% and to reach the point where we are 100% full was massive and having someone keeping you accountable and constantly having the homes best interest at heart is so valuable”
Luke Venn, Owner & Director
