How We Care Group Exceeded Its Enquiry Target by 300%

Meet The Client

Celebrating over 11 years of excellence. We Care Group are proud to provide personalised care to around 700 individuals who live in their homes. And work with, train and develop more than 650 caring staff who deliver high standards and round-the-clock care and support.

WCG is an ever-expanding company, currently running 15 Care Homes in various locations in North and Northwest of England. Across all of their homes they provide a range of care needs for both long term and
respite periods.

The Challenge

Having met at a national care show, We Care Group approached the Prosperwell stand to understand how they can attract more private paying clients to their care homes with a view to increasing their occupancy rates and to also help build a waiting list.

Our Approach

• Suggesting improvements on websites to ensure they are set up with all necessary calls to action, lead triggers and easy navigation.
• Targeted customer acquisition campaign using various Google tools.
• Implementing bid strategies to receive the max leads for the minimum cost per acquisition.
• Tailored remarketing strategy.
• Daily monitoring, management and refinement of the campaigns.
• Monthly campaign meetings and feedback reports.
• Getting to know the business and keeping a keen interest so we could constantly feedback suggestions or improvements.
• Lead handling training with the key care managers to ensure everyone is aligned with the same goal.
• Access to the Smooth Analytics suite to monitor calls and stats across all campaigns.
• The addition of 24 hour live chat to ensure lead capture at all times.