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Narrator: Welcome back to this month's Marketing Monthly video. For our 10th episode, we'll be discussing three reasons why advertising on YouTube will benefit your care business.
YouTube advertising can connect you directly to the right people and can get you ahead of your competition. With its ever-growing popularity, advertising this way has been found to make a significant difference in reaching the people who matter most to your agency. A lot of clients are the sons, daughters, nieces and nephews of those in need of care. The 57 to 75-year-old demographic are known as baby boomers, and YouTube can be a great way to place your service right in front of them. Here are some reasons why your care home or home care agency should invest in YouTube advertising.
1. The facts
2023 has already seen a 10.6% increase in users since 2022. This means more and more people are turning to YouTube for things like entertainment or tutorials. One in three baby boomers turn to YouTube to learn about a new product or service. This is a huge opportunity to get in front of these users with your services. It can reach them while they're searching, browsing or watching. Viewers say they're two times more likely to buy or show interest in something they saw advertised on YouTube. This doubles your agency's chance of being chosen for their loved one's care, just from YouTube adverts alone.
2. YouTube adverts produce fast results
With two billion monthly users, it's clear to see how this could produce fast results for your agency. Getting an advert in front of more people will produce more interactions and, over time, more leads for your company. YouTube adverts ultimately open you up to a huge audience, as it's the second biggest search engine. This could also help increase your brand awareness, which can be a massive benefit, as it often takes a while from when people first start thinking about a care service to finally committing.
3. YouTube adverts can be highly targeted
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YouTube allows your agency to be extremely specific when it comes to customer segmentation and targeting your desired audience. Two examples of this are contextual targeting, which is where your advert appears around other related content, and demographic targeting, which bases who sees your advert on age, gender, location and so on.
We hope you've enjoyed this Marketing Monthly and look forward to seeing you next time. Feel free to email any questions to us at team@smoothdigital.com [now team@prosperwell.co.uk], and also check out our other resources, such as blogs, vlogs, ebooks and our care sector podcast, Tea with Tobi.