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Host: Welcome to this month's Marketing Monthly video. For our fifth episode, we'll be discussing three auto-responses to ensure your care business's success.
Missing out on good leads can be incredibly frustrating when one of your main focuses is client acquisition, so let's get into the three ways you can minimise those missed opportunities.
Number one: an out-of-hours voicemail. Instead of letting the phone ring for a while, which could give the impression that you're inattentive rather than closed, and leaving the customer to become frustrated, have an out-of-hours voicemail that kicks in immediately, stating your opening hours and an emergency phone number if applicable.
Number two: a guided lead capture voicemail. A further tactic to avoid missing leads, and therefore new clients, is to have instructions in your voicemail asking the caller to leave their name, number and reason for calling. Then, even if you do miss the call, you'll have their information and can contact them as soon as you're available.
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Number three: an email auto-response. Similar to the last tip, instead of leaving your prospective client waiting, create an auto-response that immediately tells them you've received their email and will get back to them. This will allow you to follow up with them when you're ready, but will reduce the likelihood of them resuming their search elsewhere.
We hope you've enjoyed this Marketing Monthly, and we look forward to seeing you next time. Feel free to email any questions to us at team@smoothdigital.co.uk [now team@prosperwell.co.uk], and check out all our other resources, such as blogs, vlogs, ebooks and our care sector podcast, Tea with Tobi.