The typical care website is focused on showing your business’ best side – that you’re caring, committed to high standards, staffed by a dedicated team and catering to a diverse range of people. This image is essential.
But a website needs to find the right balance between presenting this wholesome image and serving as a sales and marketing tool. It must generate leads, and that’s where targeted campaign landing pages come in.
If you don’t have a website yet, a landing page is also a relatively quick solution to get your web presence started beyond social networks and listing sites. We provide digital marketing for many care sector startups looking for a way to begin gathering leads before investing in a full website.
Why are landing pages important?
A good landing page makes a real difference, not least because of the impact it has on your Google Ads quality score. Your quality score determines how effective your ads will be, and can even affect your cost per click. While there are a few factors that influence your score, the quality and relevance of your landing page is the one that’s most commonly neglected.
Create a personal connection
Virtually extend office hours to 24/7
Increase ROI on your marketing
How optimised landing pages drive conversions
It’s not just Google Ads, landing pages also play an essential role in social media ads, organic search, and more. A landing page can be tightly targeted to address the exact concern that someone has searched for, with content streamlined to offer the quickest possible route to a conversion.
While your homepage might include large images and lots of navigational options, a landing page should present a direct user journey. Many will remove the main menu and strip excess content down to an minimum, helping the page to load faster and reducing your bounce rate.
Fully managed marketing campaigns for the care industry
We carefully consider your landing pages and continually optimise them to make sure they’re giving you the best possible conversion rate. If something’s not working, we change it. If more information is needed, we add it. After all, our goal is for you to have the most successful campaign possible.
Plus, we’re fully transparent at every stage. With our easy-to-use analytics platform, you can monitor the results yourself and keep track of exactly where you’re spending your budget.
Track and monitor the results yourself
Tracking where your money is being spent, and how well it is being spent has never been easier. Our unique, user-friendly platform enables you to view your campaigns in detail and listen back to calls generated, 24 hours a day.
- All your campaigns in one place
- Track your leads
- Listen back to generated calls
- See exactly where you’re spending
- Produce detailed reports
- Easily monitor your campaigns’ progress
"We received approximately x3 the number of enquiries per month and on our best month we were up 106 hours per week. I’ve been extremely happy working with Prosperwell and I would definitely recommend them to anyone looking to market their care business."
Key 2 Care
"Prosperwell are friendly, helpful, and results are ROI focused. I’d recommend other Home Care Providers talk to them if they are looking for a performance and data led digital marketing solution."
Radfield Home Care
Your business growth, taken care of
It's good to talk - book a discovery call today to discuss your challenges and goals.