Build occupancy & weekly hours with private clients

The UK's only agency to win every care marketing award

Over a decade of digital marketing for care homes and home care.

For over a decade, we’ve run thousands of campaigns for care home and home care providers of every type:

- Luxury groups
- New Builds
- Family-run homes
- Domiciliary agencies and more.

That focus gives us a deep understanding of what drives growth and private paying clients. This means your PPC, SEO, website performance, and sales strategy are built on proven data, not trial and error.

‍Faster wins. Less marketing waste. A clearer path to filling beds and private-pay growth.

PPC for Care Homes & Home Care

Whether you’re opening a new luxury home, running a family group or keeping a single site full, our PPC campaigns are designed to position you at the top of Google.

Business Impact:

Keep occupancy steady with a predictable stream of private-pay enquiries.
Reduce wasted by tapping into our learns from thousands of campaigns over the last 10 years.
Track every call and form submission, so you know exactly what’s working.

Book a conversation to find out more

Since coming on board, our average occupancy has gone up by 10%, and within three months we were at full occupancy with most of our residents being privately funded.
‍
Leon Berry,
Director at Holden Grange

Website Development

For most families, your website is their first interaction with you. We help providers create online experiences that feel trustworthy, easy to navigate and focused on booking calls, enquiries and even visits.

Business Impact:

Reassure families from the first click with a professional, sector-specific presence.
Capture more enquiries by removing friction in forms, calls-to-action and navigation.
Turn your website into a reliable source of private-pay leads, not a digital brochure.

Book a conversation to find out more

We had a period where it was really quiet, we were worrying about the future. Then, to suddenly have these leads appear, real enquiries, it was a revelation.
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Jon Ryland,
Director at Longhope Manor
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Sales & Performance Maximisation

From enquiry handling and tours to decision insights and mystery shopping, our sales & performance service helps care providers upskill their team and maximise their sales performance to convert more enquiries.

Business Impact:

Identify and fix gaps in your enquiry handling process to increase occupancy or weekly hours.
Gain actionable insights and training for a more effective sales pipeline.
Build consistency across your homes, so no lead falls through the cracks.

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In the first 2 months, they delivered 21 genuine enquiries with two already converting into residents, through working with Prosperwell, we've now reached full occupancy.

Steve Clarke,
Director at Ferndale Care

Within 2 weeks, all of our beds were filled and every single one of those qualified leads came from the Prosperwell campaigns.

Shaleeza Hasham

Director of CHD Living

CHD Living opened a new extension and with the help of Prosperwell, managed to fill the new beds within 2 weeks

To achieve Prosperwell have helped us do, if you ask anybody in the care sector, it's unachievable. The team are extremely professional at what they do and have great expertise in digital marketing for care homes.

Pritesh Patel

Director, Downhall Residential Care Home

After dropping down to 13 beds, we helped Downwhall Residential build back to 26 beds in 3 months.

This is the fastest I have seen a new home reach 20 residents in my career. Prosperwell aren't just any old agency, they are absolutely, industry leading experts in the care sector.

Andrew Winstanley

Connaught Care

For their newly built home, we helped Connaught Care reach their occupancy target for month 11, within the first 3 months

I’ve never been with a provider before, where a new floor has opened a year early and the second floor, a year earlier.

Kat Clayton

Head of Marketing, Berkley Care

For their new 78 bed home, we helped Berkley Care reach 50% occupancy in 11 months and open their second and third floor a year early.

Home Care Marketing

Care Home Marketing

Care Recruitment Marketing

Healthcare Marketing

Retirement Living Marketing

Gain the Prosperwell Advantage

Partnership

We nurture partnerships founded on trust and transparency.

Guidance

We provide specialised strategic guidance based on industry insights.

Results

We consistently deliver measurable results, focusing on the metrics that matter.

Care Home Marketing

Home Care Marketing

Care Recruitment Marketing

Retirement Living Marketing

Healthcare Marketing

Targeted digital marketing campaigns that connect you to private paying residents and help you to fill your beds.

Providing bespoke domiciliary care marketing services for growth focused providers across the UK.

Helping you to stand out in the crowded field of recruitment and attract the right team for your care business.

Offering you the full suite of marketing services your later living company needs to connect with its future community.

Supporting healthcare companies of all kinds in their digital marketing efforts - from health tech marketing to private hospitals and clinics.

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You need expertise and people that have a narrow focus and know exactly what they’re doing when it comes to digital advertising. Prosperwell absolutely are those experts and will, without a shadow of a doubt, help any health and social care business to improve enquiries, to grow, and to prosper.

Laura Perry, CEO at Berkley Care

"We partnered with Prosperwell in December with a target of generating six leads per month to help us reach maximum occupancy in our care home. In the first two months alone, they delivered 21 genuine enquiries, with two already converting into residents. Prosperwell has exceeded our expectations, and I would highly recommend their services."

Ferndale

Before Prosperwell got involved, we were struggling a little bit to hit our occupancy targets. Since coming on board, our average occupancy has gone up by 9.43%, and within three months we were at full occupancy with most of our residents being privately funded. They have a solid system for tracking leads, which allows us to fill beds fast and feels like a safeguard against any drops in occupancy.

Holden Grange

"Our targeted marketing for our Hyllden Heights site was a great success. Before opening, we generated 45 enquiries, over 30 tours, and secured early admissions."

Oakland Care

"We have seen a revenue increase of 350%, per week. Prosperwell always offer practical suggestions, presented in a friendly manner that are relatively easy to implement so get on the phone, organise a meeting, have a chat and see what they can do for you."

Bluebird Care

"We’ve been delighted to work with Prosperwell, who helped us market our care home during a difficult period. Prosperwell helped us build our occupancy to 100% and create a waiting list."

Rosemary Lodge

"We have been working with Prosperwell for over 5 and a half years and we have had a fantastic experience & amazing results from our campaigns. We have achieved a 352% increase in 60 days, and a 512% increase overall."

Ramsay Health Care

"We saw an immediate 22-24% uplift in lead volumes, which also converted better at x2 the normal rate. If you’re on the fence about using Prosperwell, I would simply say: use them!"

Country Cousins

"Prosperwell have shown us as an organisation a fresh and innovative approach to our social and digital campaigns. They have been instrumental in shaping and executing our Reassurance and Awareness campaign, which has delivered positive results with increased website traffic."

The Orders of St John Care Trust

"By having Prosperwell’s services we saw a 30% increase in enquires which has constituted to around 15-20% of additional income which is a sizable amount resulting in a really good investment for us."

Greensleeves Care Homes

View our case studies

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Tea with Tobi
Podcast

Get tangible solutions to the care sector’s most common problems from industry experts.

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Marketing
Monthly

Stay on top of trends and ahead of competitors with our insight-filled monthly video series.

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Blog
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Keep up-to-date with the latest developments at Prosperwell and increase your marketing knowledge with easy-to-digest articles.

Ebook
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Discover our comprehensive Ebook collection designed to help you grow your care business through marketing, whatever your specialism.

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Recognised and respected across the sector

We are proud to be recognised as trusted experts and advisors in both the digital marketing industry and the healthcare sector. We are honoured to have won 100% of Care Marketing Awards, and we are even prouder to support a range of non-profits and associations, helping them amplify their positive message even further.

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