Longhope Manor
Meet the client
Longhope Manor takes the very best elements of a quality care home and the convenient benefits of assisted living, to provide Residents with normal, everyday living; without the fuss and without the worry.Perfect if you are currently living alone or your family live away.
The Challenge
Longhope Manor had strong care standards and a beautiful setting, but despite positive word of mouth, it struggled to consistently attract enquiries from self-funding families. The team relied heavily on organic referrals and local reputation, which meant long periods with empty beds and underutilised capacity.
Prosperwell's
Approach
- Setting up a consultation to understand their business specifically and what their USPs are compared to the competitors in the area.
- Suggesting improvements on websites to ensure they’re set up with all necessary calls to action, lead triggers and easy navigation.
- Targeted customer acquisition campaigns using Google, and a tailored remarketing strategy on Facebook and Instagram.
- Implementing bid strategies to receive the maximum amount of leads for the minimum cost per acquisition.
- Using our Smooth Analytics platform to listen to calls, track stats and view live chat leads.
- Daily monitoring, management and refinement of the campaigns, with monthly meetings and feedback reports.
- Account manager working closely with customer relationship managers to ensure that leads received were converted.
- Lead handling training with the key care managers to ensure everyone is aligned with the same goal.
- Getting to know the business and keeping a keen interest so we could constantly feedback suggestions or improvements.
- Reviewing internal processes to enhance business growth and operations with innovative strategies.
The results
From Inconsistent word of mouth referrals, we now get an average of over 12 real enquiries per month.
"Why would you turn away the offer of help to put your business into the public domain in such an effective way? It's a missed opportunity if you don't. We had a period where it was really quiet, we were worrying about the future. Then, to suddenly have these leads appear, real enquiries, with names and contact numbers, it was a revelation."
John Ryland & Mikki Jarvis
