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Key 2 Care

Meet the client

Key 2 Care are an established home care provider with a reputation for high standards and bespoke care packages that meet the needs of their customers.

They are the biggest provider of council funded care in Derby and their founders and directors were carers themselves.

Their mission is to provide high quality support to anyone in their own home with a focus on ensuring that their customers can maintain independence, choice and control whilst remaining in their own home.

Their customers come from every background, from the older person, to the young adult, adults with a learning disability, people with physical needs to those who may have dementia, health needs and those approaching their final life journey.

They work with their customers to build support with dignity, well-being, choice and control at the very heart of what they do.

Carers are trained in house by their dedicated training team who are always on hand to support carers and customers when needed and to provide bespoke training if required.

The Challenge

Key 2 Care came to us because they wanted to start targeting private paying clients.

Initially they were doing no marketing at all but wanted to build up their private paying hours, which they hoped would eventually account for about 30% of their hours.

Key 2 Care started off without live chat for a few months and after the success of that campaign they then decide to add Live Chat to their website, which meant that within 3 months they started receiving 3 times the number of leads.

They were also keen on running recruitment campaigns with us so they started off with Facebook Recruitment campaigns in Derby and after seeing success there, we are now running 2 other recruitment campaigns for them in other locations.


  • Setting up a consultation to understand their business specifically and what their USPs are compared to competitors in the area.
  • Suggesting improvements on websites to ensure they are set up with all necessary calls to action, lead triggers and easy navigation.
  • Targeted customer acquisition campaign using Google.
  • Tailored Facebook remarketing strategy.
  • Bespoke recruitment campaigns for multiple locations.
  • Implementing bid strategies to receive the maximum amount of leads for the minimum cost per acquisition.
  • Daily monitoring, management and refinement of the campaigns.
  • Frequent campaign meetings and feedback reports.
  • Getting to know the business and keeping a keen interest so we could constantly feedback suggestions or improvements.
  • Lead handling training with the key care managers to ensure everyone is aligned with the same goal.

The results

"Now receive 3x as many enquiries per month. Hours were up by 106 per week in their best month."

"We started to receive approximately 3x the number of enquiries per month and on our best month we were up 106 hours per week. Live chat has really been fantastic for targeting private fee-paying clients and the results speak for themselves. Prosperwell are also extremely knowledgeable, they have been excellent at answering queries, making suggestions, giving great feedback in meetings and have offered very helpful lead handling training also. We saw so much success in our PPC campaign with Prosperwell, that we are now using them for a recruitment campaign also! I’ve been extremely happy working with Prosperwell and I would definitely recommend them to anyone looking to market their care business. Here at Key 2 Care, we are looking forward to getting more positive results in the coming months and years."

Phil Mason, Business Manager

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