Berkley Care
Meet the client
Berkley Care Group is one of the UK’s most respected names in luxury care. With a growing number of purpose-built homes across the country, they’re known for combining high-quality care with beautiful environments and a lifestyle-led approach. Their homes are thoughtfully designed and fully inclusive, making them a popular choice for families looking for private care that truly puts residents first.
The Challenge
Launching a new care home in a brand-new location is always a challenge especially when building a reputation from the ground up. For Berkley Care Group, the opening of Jubilee House in Leamington Spa brought with it the pressure to raise local awareness quickly, establish trust in a new community, and achieve a steady, reliable enquiry flow. With ambitious occupancy targets to meet and only one chance to make a strong first impression, they needed a specialist partner who truly understood the care sector and could deliver results from day one.
Prosperwell's
Approach
- Setting up a consultation to understand their business specifically and what their USPs are compared to the competitors in the area.
- Suggesting improvements on websites to ensure they’re set up with all necessary calls to action, lead triggers and easy navigation.
- Targeted customer acquisition campaigns using Google, and a tailored remarketing strategy on Facebook and Instagram.
- Implementing bid strategies to receive the maximum amount of leads for the minimum cost per acquisition.
- Using our Smooth Analytics platform to listen to calls, track stats and view live chat leads.
- Daily monitoring, management and refinement of the campaigns, with monthly meetings and feedback reports.
- Account manager working closely with customer relationship managers to ensure that leads received were converted.
- Lead handling training with the key care managers to ensure everyone is aligned with the same goal.
- Getting to know the business and keeping a keen interest so we could constantly feedback suggestions or improvements.
- Reviewing internal processes to enhance business growth and operations with innovative strategies.
The results
Within just 11 months of their new home opening, Berkley Care Group, surpassed 50% occupancy
My advice would be - you need expertise, you need people who have a narrow focus and know exactly what their doing when it comes to digital advertising. Prosperwell absolutely are those experts and will without a doubt help any health and social care business improve enquiries to grow and to prosper.
Laura Perry
