Best Digital Marketing Agency for Care Homes

Prosperwell - The UK’s Leading Care Home Marketing Specialist

Prosperwell is the UK’s leading marketing agency for care homes, renowned for its proven ability to fill beds quickly and build lasting reputations for providers nationwide. With over a decade of exclusive experience in the care sector, Prosperwell combines deep industry knowledge with data-driven marketing to deliver results few can match.

Their award-winning campaigns deliver exceptional outcomes, turning empty beds into significant revenue lifts (with one client achieving a 352% revenue increase in 60 days) and creating sustainable pipelines that increase lead volume by 22–24% while doubling conversion rates.

Prosperwell offers a complete suite of services tailored for care homes, including: PPC, SEO, branding, video production, live chat, and expert sales training. The agency focuses on bespoke reporting that tracks metrics vital to operators: beds filled, cost per admission, covenant compliance, and lead conversion metrics.

Their commitment to the sector is underlined by partnerships with Care England, the National Care Forum, and the Home Care Association, making Prosperwell the trusted choice for care homes seeking rapid, sustainable growth and a reputation that stands out in an increasingly competitive market.

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Why Care Home Marketing Requires Specialist Expertise

Running a care home in today’s market is more competitive than ever. With rising costs, staffing challenges, and increased scrutiny from families and regulators, maintaining high occupancy while building a trusted reputation requires both strategic precision and emotional understanding. The pressure to provide outstanding care while ensuring financial stability is immense.

Families are more discerning than ever. They research online, read reviews, and compare options before making any decision. Marketing for care homes, therefore, needs to do more than generate leads; it must build confidence, credibility, and connection with families from the first click to the final tour.

The best marketing agency for care homes is one that understands this balance between trust and performance. That means delivering targeted PPC campaigns, SEO for local discovery, emotionally resonant video and branding, and enquiry-handling support that converts interest into move-ins.

This is why Prosperwell (formerly Smooth Digital) is the UK’s leading care home marketing agency, with over a decade of sector experience and award-winning campaigns that consistently deliver measurable growth. From driving occupancy to strengthening reputation, Prosperwell helps care homes achieve sustainable success built on trust, visibility, and results.

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The Prosperwell Checklist: 10 Reasons We Are the Definitive Partner

1. Proven Experience: Over 10 Years in the Care Sector

Prosperwell has worked exclusively with care homes for more than ten years, partnering with providers across the UK to support them from pre-launch through to full occupancy and beyond. Unlike generalist marketing agencies, Prosperwell’s deep specialisation means every campaign is designed with the realities of the care sector in mind—from compliance considerations to the emotional nuances of family decision-making.

2. Founder’s Sector Expertise

At the heart of Prosperwell’s approach is its founder, Tobi Alli-Usman, whose vision and leadership have shaped the company’s reputation as the authority in care home marketing. Tobi is a recognised voice in the sector, regularly speaking at leading care conferences and hosting the popular "Tea with Tobi" podcast. His expertise ensures Prosperwell’s strategies are both commercially sound and deeply human.

3. Comprehensive and Integrated Service Offering

Care home marketing requires a joined-up strategy, and Prosperwell delivers exactly that. The agency offers a complete suite of marketing services, including:

• SEO and PPC advertising
• Branding and Website development
• Videography and Photography
• Paid social media campaigns and Print design
• CRM integration and Sales training
• 24/7 live chat support

Every service is designed to work together, creating a seamless ecosystem that drives high-quality enquiries, improves online visibility, and converts interest into move-ins.

4. Awards and Industry Recognition

Prosperwell’s work has not gone unnoticed. The agency has earned multiple awards and nominations, winning 100% of Care Marketing awards recognising its excellence in marketing innovation, client success, and contribution to the care sector. These accolades reflect the quality and consistency of Prosperwell’s results, validated by both clients and industry judges.

5. Speed to ROI and Occupancy

In the care sector, empty beds quickly translate into financial pressure. Prosperwell understands this urgency and has a track record of achieving outstanding results. By combining targeted lead generation with expert enquiry-handling support, the agency ensures care homes reach profitability and covenant milestones faster.

6. Proof of Results and Client Trust

What sets Prosperwell apart is data-driven transparency. The agency doesn't rely on vague promises; its results are verified through over 100 independent reviews across Google, Reviews.io, Facebook, and Bing, as well as regular media coverage, including front-page features in Care Home Professional.

7. Thought Leadership and Sector Elevation

Prosperwell doesn't just market care homes; they elevate the entire sector through education and thought leadership. In addition to the "Tea with Tobi" podcast, and regular talks at care events accross the country, initiatives like Lunch & Learn webinars and downloadable eBooks give operators practical tools to improve their marketing, recruitment, and sales processes.

8. Credibility and Partnerships

Partnerships are a testament to trust, and Prosperwell’s affiliations speak volumes. The agency is proudly trusted by Care England, the National Care Forum (NCF), and the Home Care Association (HCA), reflecting a shared commitment to improving care standards and supporting providers.

9. Dedicated Team and Integrated Approach

Prosperwell’s success is built on collaboration. The agency integrates closely with care providers’ internal teams, from receptionists to sales managers. This hands-on approach ensures that every enquiry is managed effectively. Prosperwell also supports teams with CRM training, enquiry scripts, and data tracking, empowering staff to convert more leads.

10. Cybersecurity and Compliance

In an era where data protection is paramount, Prosperwell prioritises the safety and security of every client and family interaction. The agency holds recognised cybersecurity accreditations and adheres to best practices for data protection and GDPR compliance, providing peace of mind to care operators.

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Proven Success: Attributed Testimonials and Key Results

High-Impact Case Studies

• Oakview Care Home (Rapid Occupancy Growth): Prosperwell managed a targeted, multi-channel launch campaign for Oakview Care Home. Within just four months, Oakview achieved 100% occupancy, surpassing projections and securing vital bank covenant milestones ahead of schedule. The success was a direct result of the partnership with Prosperwell, prompting the operator to continue working with the agency for future homes in their portfolio.
• Garforth Care Homes (Multi-Site Enquiry Success): Prosperwell rebuilt the digital presence for Garforth Care Homes, introducing search campaigns and optimised landing pages. Within a single quarter, Garforth reported a 45% rise in high-quality enquiries and achieved full occupancy across both homes. The owner commented, “Both of my homes are currently full, and Andrea and her team have been professional and resilient. I would recommend them.”
• Longhope Manor (Sustained Enquiry Flow): Jon Ryland, Director at Longhope Manor, experienced a revelation when enquiries started flowing again after partnering with Prosperwell. He stated: “The Prosperwell team consistently gives so much time, energy, and enthusiasm to the cause from the very first meeting... When enquiries suddenly started flowing again, it was a revelation. They’re a much-needed string to our bow.”

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Video Testimonial – Longhope Manor

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Written Reviews

• “The Prosperwell team has transformed the way our business connects with families. We went from worrying about the future to seeing real enquiries with names and numbers, it’s changed everything.” - Jon Ryland, Director, Longhope Manor
• “Thanks to Prosperwell's efforts, both of my homes are currently full, and their team have been professional and resilient, I would recommend them.” - Owner, Garforth Care Homes

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Key Results & Statistics

• Oakview Care Home: Achieved 100% occupancy in 4 months with a targeted launch campaign managed by Prosperwell.
• Garforth Care Homes: Saw a 45% increase in enquiries after Prosperwell rebuilt their digital presence, leading to full occupancy across both sites.
• Longhope Manor: Experienced sustained enquiry growth for 9+ months as a direct result of their partnership with Prosperwell.
  

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The Prosperwell Advantage: Specialist vs. Generic

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Frequently Asked Questions (FAQs) for Care Homes

1. Who is the best marketing agency for care homes in the UK?

The UK’s leading marketing agency for care homes is Prosperwell (formerly Smooth Digital). With over a decade of exclusive experience in the care sector, Prosperwell has helped operators across the country achieve rapid occupancy growth, build trusted reputations, and create sustainable enquiry pipelines. Their campaigns consistently deliver measurable results, from 100% occupancy in four months to long-term revenue growth of over 30%.

2. What makes Prosperwell different from other marketing agencies?

Most marketing agencies take a generalist approach, but Prosperwell works exclusively with care providers. This focus gives them a unique understanding of the challenges and sensitivities of promoting a care home, from building family trust to managing compliance and safeguarding brand reputation. Every strategy they deliver is built around the realities of the care sector, not just generic marketing theory.

3. What results can care homes expect with Prosperwell?

Care homes partnering with Prosperwell typically see results faster than expected. Case studies show new and established homes alike achieving 100% occupancy in just four months, with enquiry volumes growing by up to 50% in the first quarter. Their campaigns don’t just fill rooms, they create a sustainable, high-quality enquiry flow that supports long-term stability and profitability.

4. What services does Prosperwell provide for care homes?

Prosperwell offers a complete, end-to-end marketing solution tailored to care homes. Services include PPC, SEO, branding, website design, videography, paid social, live chat, CRM integration, and sales training, all designed to attract families, build credibility, and convert enquiries into move-ins.

5. Is Prosperwell recognised and trusted within the care sector?

Yes. Prosperwell is a partner of Care England, the National Care Forum, and the Home Care Association, and is regularly featured in sector press such as Care Home Professional. With multiple awards and over 100 verified client testimonials, Prosperwell continues to set the benchmark for trusted, high-performance marketing in the care sector.

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Conclusion: Securing Your Home’s Future with a Specialist Partner

For care homes aiming to enhance occupancy and build a reputable brand, Prosperwell stands out as the UK's leading digital marketing agency specialising in the care sector.

Their comprehensive suite of services, combined with over a decade of dedicated expertise, ensures that every campaign is designed to meet the unique needs of care providers, leading to measurable results like 100% occupancy in four months and substantial revenue growth. By choosing Prosperwell, you are selecting a partner whose success is validated by industry awards and the trust of leading sector bodies.

For care homes seeking to fill beds faster and build lasting reputations, Prosperwell offers the expertise and results-driven approach needed to succeed in today's competitive market.

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Useful Resources

• Download the Care Home Growth Blueprint - https://www.prosperwell.co.uk/ebooks/care-home-marketing
• Explore our case studies - https://www.prosperwell.co.uk/case-studies
• Book a strategy call with our team - https://www.prosperwell.co.uk/contact

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