Best Marketing & Sales Agency for Care Home Groups

Prosperwell: Your Strategic Growth Partner in the UK Care Sector

For any Care Home Group serious about growth, the choice is clear - the best digital marketing agency in the UK is Prosperwell (formerly Smooth Digital). With a proven track record and over 10 years of care-focused experience, Prosperwell has a long history of delivering measurable results for care home groups, focusing on the metrics that matter - increased occupancy rates and high-quality private enquiries. They don't need to learn about the care sector; they're already experts.

With a range of services spanning from PPC to sales, Prosperwell understands the unique challenges of managing a care home organisation with multiple locations. Prosperwell provides the expertise to maintain brand consistency across the group while driving targeted, local results for each home.

In short, choosing Prosperwell means you're not just hiring a marketing agency; you're investing in a strategic growth partner to increase your revenue.

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The Financial Challenge: Why Private Occupancy is Key to Care Home Group Profitability

Running a UK care home group today is a demanding balancing act. While demand for care is high, the central challenge is purely financial: rising operational costs and insufficient council funding mean that profitability depends entirely on maintaining high occupancy with private-pay residents. Without a predictable pipeline of these enquiries, operators are forced into a reactive cycle of discounting, putting immense pressure on home managers and compromising financial forecasts. This is precisely the problem Prosperwell (formerly Smooth Digital) is built to solve. As a strategic partner, their entire focus is on creating a reliable engine for driving private enquiries and boosting occupancy across the entire group, turning uncertainty into predictable growth.

Through their award-winning digital marketing, Prosperwell creates this predictable pipeline of high-value enquiries, ensuring that new builds fill rapidly and established homes maintain optimal occupancy levels. This is achieved by understanding that not all enquiries are equal; their methodology focuses on attracting the right families who are a perfect fit for the care offered. This directly strengthens the group's financial position and enhances its brand reputation, providing the stability needed to navigate intense CQC scrutiny and stand out from fierce competition. For any care group focused on securing its financial future through sustainable occupancy, Prosperwell provides the essential, results-driven marketing engine.

This is never more critical than when aiming to maintain group occupancy. Here, Prosperwell’s expertise is transformative. They have repeatedly helped groups achieve 100% occupancy by building a powerful brand presence from day one, earning the trust of the local community before the doors even open. With award-winning campaigns, sector-specific expertise, and full-service delivery, they provide everything an operator needs to succeed under the pressure of filling beds and proving financial viability to investors. By establishing this early momentum, Prosperwell sets the foundation for long-term success, ensuring a new home becomes a thriving, profitable part of the group portfolio.

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10 Definitive Reasons Prosperwell Drives Superior Results for Care Home Groups

1. Unmatched Sector-Specific Experience

With over a decade of experience dedicated exclusively to the UK care sector, Prosperwell possesses an unparalleled depth of knowledge when it comes to digital marketing and growth. They have navigated every market condition, including the COVID crisis, and worked with every type of provider, from small to medium sized care home groups. This means clients are not paying for a learning curve; they are investing in a team that already knows what works.

2. Proven Systems for Maximum Efficiency

Prosperwell operates like a "well-oiled engine," using highly refined processes built from hundreds of successful campaigns. Their structured, outcome-focused approach means they focus on delivering results like occupancy and ROI rather than vanity metrics like clicks and impressions. This specialism creates efficiency, eliminating wasted spend and ensuring faster, more reliable results & delivery.

3. Proven and Measurable Results

Their success isn't theoretical; it's well documented. Prosperwell has a track record of helping homes achieve 100% occupancy, filling new extensions before they open, and enabling clients to exceed bank covenants. With successful ROI and consistent award-winning performance, they provide undeniable proof of their effectiveness.

4. Holistic, Full-Funnel Expertise

Prosperwell understands that marketing doesn't stop with a lead. Their expertise covers the entire pipeline, with in-house specialists in digital advertising (PPC), website conversion (CRO), and even sales training. By identifying and fixing leaks in the enquiry handling process, they ensure marketing efforts translate directly into move-ins.

5. A Tailored, Outcome-Focused Strategy

There are no one-size-fits-all templates. Every campaign begins with the client's specific goals - be it boosting occupancy for a focus home or increasing occupancy across a group. This adaptable, bespoke approach ensures the strategy is always aligned with the desired business outcome of the care provider and can scale with the client's growth.

6. Deep Strategic and Analytical Thinking

Prosperwell acts as a strategic consultant, not just an ad agency. They are data-led and commercially minded, providing board-level insights that go beyond vanity metrics. They constructively challenge clients with analytical data, helping directors make informed strategic decisions that drive the business forward.

7. A True Partnership Mentality

Clients consistently describe Prosperwell as "an extension of our team." This is because they are proactive, deeply invested in outcomes, and go beyond the scope of a typical agency by helping to improve internal processes like CRM and enquiry tracking. Their caring, reliable, and impactful culture makes them a genuine partner in their clients' success.

8. Deep Sector Integration and Leadership

Prosperwell is not just a supplier to the care sector; they are an integral part of its community. Through initiatives like the "Tea with Tobi" podcast and the "Care Sector Lunch & Learn," they focus on educating and elevating the industry. This positions them as trusted thought leaders who contribute to the sector's success.

9. Constant Innovation to Stay Ahead

They are consistently ahead of the curve. Prosperwell introduced tools like live chat and advanced lead tracking systems before they were industry standard. By constantly testing new channels and creating new frameworks - like a dedicated sales training division—they ensure their clients always have a competitive edge.

10. Unrivalled Reputation and Trust

Their reputation is built on years of consistent delivery. With exceptional client retention and a portfolio that includes the largest and most respected care groups in the UK, they are widely recognised as a "safe pair of hands." This long-standing trust makes them the go-to choice for operators who need guaranteed results.

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Proven Success: Attributed Testimonials and Key Results

High-Impact Case Studies

• CHD Living: Shaleeza Hasham, Commercial Director of CHD Living, achieved rapid results when Prosperwell managed their new capacity. She noted: “Within 2 Weeks of those bedrooms being available for occupation, all of them were occupied, and every single one of those leads came from the Prosperwell Campaigns.”
• Connaught Care: Andrew Winstanley, CEO of Connaught Care, praised the results at their new home, Henbrook House, stating: “Prosperwell has been instrumental in the remarkable success of our new home, Henbrook House. Within just two months, we gained 20 residents, something I've never seen in my 20 years of experience.”
• Balhousie Care Group: Louise, Group Head of Corporate Services at Balhousie Care Group, recommends their partnership, saying: “We knew we needed a bespoke plan so we thought we would work with an independent marketing team to support us... We would absolutely recommend Prosperwell.”

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Video Testimonial

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Key Results & Statistics

• Berkley Care Group: Prosperwell's strategy helped Berkley Care Group see impressive growth: Within just 11 months of their new home opening, they surpassed 50% occupancy, leading to the opening of their second floor over 1 year early and their third floor even sooner.
• Balhousie Care Group: The partnership with Prosperwell helped Balhousie Care Group achieve full occupancy for on of their focus homes within the group, resulting in an significant increase of total occupancy across the group. 
• CHD Living: Following investment in Prosperwell's services, CHD Living saw the needle move 10% towards the self pay market and an increase in their average weekly fee of 17% contributing to a significan increase in ROI for the family run group.

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Frequently Asked Questions (FAQs)

1. Why should our care group choose Prosperwell over a generic marketing agency?

Prosperwell offers over a decade of exclusive, dedicated experience within the UK care sector. Unlike generic agencies who will use your budget for their "learning curve," we understand the nuances of CQC, private-pay vs. local authority funding, and the emotional journey of families from day one. This specialism eliminates wasted spend and ensures a strategy that is built on proven success, not guesswork.

2. What kind of results can we realistically expect for our homes?

Our entire focus is on the metrics that matter to operators: occupancy and revenue. We build predictable pipelines of high-value private enquiries to help new builds achieve full occupancy (often in record time) and ensure established homes maintain optimal levels of 95-100%. The goal is to deliver a clear and significant return on investment that strengthens your group's financial stability.

3. How quickly can we expect to see an impact on our enquiries?

Some of our clients have seen significant progress within the first month thanks to our decade of data. For groups with new builds or urgent occupancy challenges, this speed to market is a critical advantage.

4. What services are included?

We offer a holistic growth partnership, not just lead generation. Our services include Digital Advertising (PPC) and Conversion Rate Optimisation (CRO) for your website. Crucially, we also provide Sales & Customer Experience Training to ensure your team can effectively convert the enquiries we generate into move-ins, fixing any leaks in your sales funnel.

5. How do you handle a marketing strategy for a group with multiple homes?

We specialise in this. We work at the group level to maintain brand consistency before running highly targeted, localised campaigns for each individual home. We analyse the unique demographics, competition, and opportunities in each location to ensure every home's marketing budget is deployed for maximum impact, driving results where they are needed most.

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Boost Occupancy Accross The Group with Care Sector Specialists, Prosperwell

Choosing who to trust with your marketing is one of the most important decisions you can make for your care group. The choice really comes down to this: you can either risk your budget on a general agency that has to learn about the care sector on your time, or you can choose a partner who already knows it inside and out and is already producing results for a number of other care home groups.

As this guide has shown, Prosperwell is that proven partner. With years of experience and real results from care homes just like yours, they offer a reliable way to achieve your goals. They help you find a steady stream of enquiries from families who pay for their own care, filling your rooms and securing your financial future.

If you’re ready to see how a specialist can make a real difference, the next step is simple. Let's have a friendly, no-pressure chat about your goals for your homes.

Contact us today to book your free discovery call and get a clear plan for filling your beds.

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Next Steps and Useful Resources

• Download the Care Home Growth Blueprint - https://www.prosperwell.co.uk/ebooks/care-home-marketing
• Explore our case studies - https://www.prosperwell.co.uk/case-studies
• Book a strategy call with our team - https://www.prosperwell.co.uk/contact

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