Mystery Shopping for Health & Adult Social Care
Gain total commercial clarity on how your team handles every private-pay enquiry to refine and maximise move-ins.
How effectively are your enquiries being nurtured or neglected? We provide an objective, expert view of your customer journey, identifying where families are slipping away so you can fine-tune your sales process and increase your enquiry to admission conversion rate.
The Only Agency To Win 100% of Care Marketing Awards
Get Visible to the Right Families at the Right Time
Are you left second-guessing why high-intent enquiries aren't progressing effectively into move-ins? You can’t afford to invest your budget into generating leads, only to lose them at the first point of contact because of a slow response, a lack of empathy, or a missed opportunity to follow up. Without objective insight into how your team handles real-world scenarios, you risk an underperforming sales funnel that stays hidden behind busy administrative tasks.
With Prosperwell, you remove the guesswork from your sales performance. You get a specialist audit partner, exclusive to care, that uses proprietary family personas to stress-test your enquiry handling, identifying exactly where the "leaks" are and providing the commercial roadmap your team needs to convert with more enquiries.
Results our clients call ‘unachievable’
You need expertise, people that have a narrow focus and know exactly what they’re doing when it comes to digital advertising. Prosperwell absolutely are those experts and will, without a shadow of a doubt, help any health and social care business to improve enquiries, to grow, and to prosper.
"Within 2 Weeks of those bedrooms being available for occupation, all of them we're occupied and every single one of those leads came from the Prosperwell Campaigns. "
"Since working with Prosperwell, we've seen a huge increase in digital enquiries. The biggest improvement has been the quality of enquiries, they're all people who are in market looking for care types and services that the home offers."
"Prosperwell has been instrumental in the remarkable success of our new home, Henbrook House. Within just two months we gained 20 residents, something I've never seen in my 20 years of experience."
"We dropped down to 13 beds, and within a matter of 3 months we got the beds back up to 26 beds. To achieve that if you ask anybody in the care sector, it's unachievable."
"We partnered with Prosperwell in December with a target of generating six leads per month to help us reach maximum occupancy in our care home. In the first two months alone, they delivered 21 genuine enquiries, with two already converting into residents. Prosperwell has exceeded our expectations, and I would highly recommend their services."
"Our targeted marketing for our Hyllden Heights site was a great success. Before opening, we generated 45 enquiries, over 30 tours, and secured early admissions."
Before Prosperwell got involved, we were struggling a little bit to hit our occupancy targets. Since coming on board, our average occupancy has gone up by 9.43%, and within three months we were at full occupancy with most of our residents being privately funded. They have a solid system for tracking leads, which allows us to fill beds fast and feels like a safeguard against any drops in occupancy.
What This Means for Your Growth & Reputation
Identify precisely why families aren’t progressing forward
Our detailed audits pinpoints where your team performs well and where they fall down; from speed of response or initial tone to follow-up proactivity. We highlight the specific areas where a change in approach will immediately impact your conversion rates.
Understand how your team handles different personalities and scenarios
Experience the security of knowing exactly how your staff react to diverse dynamics for families seeking care, whether they are dealing with a detail-oriented researcher or an overwhelmed relative. We show you if your team maintains the right balance of empathy and commercial direction across every situation.
Improve consistency across multiple sites
Build a commercially resilient sales culture where every enquiry is handled with the same high standard of care. This visibility allows senior leaders to provide targeted support where it’s needed most, protecting your reputation and your revenue.
A Proven Sales Approach for Whatever Situation You Find Your Care Business In
Our sales training is built around real operational pressure, not theory.
Underperforming Homes
Diagnose why private enquiries aren’t translating into tours or move-ins.
New Home Pre-Launch
Ensure your commissioning team is "sales-ready" and delivering a premium first impression compared to local competition before the doors even open.
Multi-site Benchmarking
Compare performance across your group to identify top-tier handlers and standardise excellence across every home.
Competitor Intelligence
Understand how your local competitors handle the same family personas to ensure your value proposition stands out.
Why Choose Prosperwell
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You get a partner who understands your sector.
No explaining what ‘occupancy’, ‘private-pay’ or the care types you offer mean.
You stay in control.
Transparent reporting, a proactive team and no chasing for updates.
You see measurable results.
Campaigns designed to drive enquiries, not just clicks.
How Our Mystery Shopping Works
We identify exactly where conversion is being lost.
We deliver hands-on workshops focused on handling objections, discussing fees, guiding families through decisions, and building natural next steps.
We introduce clear ownership, CRM discipline, and repeatable follow-up frameworks to ensure consistency long after training ends.
Frequently Asked Questions
Will this make our team sound scripted or pushy?
No. Our training removes pressure and reframes sales as serving to build your teams confidence. Conversations feel calmer and more professional, not aggressive.
How quickly will we see results?
Many providers see measurable improvements in conversion within weeks once structure and follow-up are implemented.
Do you train Registered Managers or dedicated sales teams?
Both. We tailor sessions to the commercial maturity of your team and the operational reality of your home.
What if this exposes internal weaknesses?
That clarity is a strength, not a risk. Addressing gaps early protects occupancy and reduces long-term stress.
Is this only relevant if we are running marketing campaigns?
No. Sales training improves the performance of every enquiry source — digital, referral, word-of-mouth or local authority transitions.
Featured Insights & Resources
Ebooks & Guides
Practical resources for sales and marketing growth.
Lunch & Learn
Monthly online sessions to help care operators grow their businesses.
Tea with Tobi Podcast
Real conversations with care leaders.
It’s time someone took care of you for a change.
Book a free discovery call today and find out how we can help you fill your beds, grow weekly hours, and increase private-pay enquiries.
Book a Discovery Call