Paid Ads for Health & Adult Social Care
Take control of your occupancy & growth with a predictable flow of private-pay enquiries
Stop wasting budget on low-quality leads. Our care sector PPC campaigns put your service in front of families actively searching locally for care.
The Only Agency To Win 100% of Care Marketing Awards
Get Visible to the Right Families at the Right Time
When families need care, their first step is almost always an online search.
You can’t afford to risk your budget on inefficient spend, poor-quality leads, or agencies that don’t understand how care decisions are actually made.
With Prosperwell, there’s no chasing, micromanaging, or second-guessing. You get a proactive PPC partner, exclusive to care, focused on delivering enquiries your team can convert with confidence.
Success stories for care providers across the UK
"You need expertise, people that have a narrow focus and know exactly what they’re doing when it comes to digital advertising. Prosperwell absolutely are those experts."
"We partnered with Prosperwell with a target of generating six leads per month to help us reach maximum occupancy in our care home. In the first two months alone, they delivered 21 genuine enquiries, with two already converting into residents."
“They are the proactive stakeholder on this for us, it’s really a white glove service being offered here. Our occupancy was around 80% and to reach the point where we are 100% full was massive."
Our average occupancy has gone up by 9.43% and within three months we were at full occupancy. They have a solid system for tracking leads, which allows us to fill beds fast and feels like a safeguard against any drops in occupancy."
"We dropped down to 13 beds, and within a matter of 3 months we got the beds back up to 26 beds. To achieve that if you ask anybody in the care sector, it's unachievable."
"Within 2 Weeks of those bedrooms being available for occupation, all of them we're occupied and every single one of those leads came from the Prosperwell Campaigns."
"Since working with Prosperwell, we've seen a huge increase in digital enquiries. The biggest improvement being the quality of enquiries, they're all people who are in market looking for care types and services that the home offers."
"Prosperwell has been instrumental in the remarkable success of our new home, within just two months we gained 20 residents, something I've never seen in my 20 years of experience."
Take Control Of Your Growth With Lead Generation You Can Plan Around
Predictable private-pay enquiries you can plan around
Forecast more accurately, staff with confidence, and reduce uncertainty with a steady flow of private-pay enquiries delivered by a team that has done this before.
Confidence that your budget is working
Have peace of mind knowing every campaign is tracked beyond clicks to real calls, enquiries, and admissions, giving you clear evidence of what is driving results and where investment is paying off.
Performance you can measure
Measure your sales and marketing performance against benchmarks from our live campaigns, giving you commercial clarity instead of relying on a gut feel.
A Proven PPC Approach for Operational Need
Our PPC campaigns are designed around real operational situations where speed, intent, and precision matter most.
Launching a new care home
Create demand early, pre-book tours, and accelerate first admissions from day one.
Filling private-pay beds
Build a predictable pipeline of high-intent enquiries to stabilise occupancy and reduce ongoing pressure.
Transitioning from LA-funded to private-pay
Reposition your home and attract self-funding families at the right moment in their decision.
Boosting occupancy across a group
Focus budget on the homes that need it most, without spreading spend thinly or inefficiently.
Promoting a new extension or refurbished wing
Generate awareness early and fill new rooms faster with location-specific PPC campaigns.
Under-occupancy turnaround
Protect revenue now while SEO and longer-term channels build in the background.
Domiciliary care services
Capture urgent, local searches from families seeking immediate home-care support.
Private healthcare services
Reach patients actively searching for private treatment, consultations, or assessments.
Why Prosperwell PPC Is So Different
Book a Discovery Call“They are the proactive stakeholder for us, it’s really a white glove service being offered here. Our occupancy was around 80% and to reach full capacity for the first time was massive. Having someone keeping you accountable and constantly having the homes best interest at heart is so valuable.”
You get a partner who understands your sector.
No explaining what ‘occupancy’, ‘private-pay’ or the care types you offer mean.
You stay in control.
Transparent reporting, a proactive team and no chasing for updates.
You see measurable results.
Campaigns designed to drive enquiries, not just clicks.
How it works
We review your location, services, and private-pay focus to understand where PPC can deliver immediate impact and set clear expectations around volume and quality.
We build search-led campaigns that place your service in front of families actively looking for care in your area, supported by conversion-focused landing pages.
Campaigns are continuously refined based on real calls and enquiries, not assumptions, improving results over time without increasing waste.
Frequently Asked Questions
How quickly will PPC start generating enquiries?
PPC captures existing demand, so enquiries often begin as soon as campaigns go live.
Will this work for my location and type of care?
We only recommend PPC where there is proven local search demand and a clear private-pay offer.
Do we need to manage this internally?
No. We operate as a proactive partner, handling setup, optimisation, and reporting.
How do you ensure enquiry quality?
Through high-intent keyword selection, private-pay positioning, and continuous review of real enquiries.
What if PPC doesn’t perform as expected?
Performance is transparent and reviewed regularly, allowing campaigns to be refined quickly based on real data.
Featured Insights & Resources
Ebooks & Guides
Practical resources for sales and marketing growth.
Lunch & Learn
Monthly online sessions to help care operators grow their businesses.
Tea with Tobi Podcast
Real conversations with care leaders.
It’s time someone took care of you for a change.
Book a free discovery call today and find out how we can help you fill your beds, grow weekly hours, and increase private-pay enquiries.
Book a Discovery Call